Automotive Blog automotive technology, explored

CarType.com: Automotive Typography, and More

On the surface, the concept of CarType seems a little strange. This is, after all, a site devoted to car-related typography – the fonts, whirls, and logos that instantly bring into mind iconic cars, and the companies that make them. Cartype Logo

Look beyond the surface, however, and what you find is a website that not only provides useful information, but also celebrates a significant portion of Americana, through the eyes – or rather, the windshield – of the one thing most of us own: an automobile.

CarType was established in 2003, and according to their “about” page, the current incarnation is version 2.0. Current feature articles include a profile of a woman who quilts stylized maps, including road maps and aerial views that show off things like crop circles (familiar to anyone who flies with any regularity) as well as pieces on Auto magazine mastheads, and company logo rip-offs. All, of course, are tied into cars and typography.

In addition to the featured articles, the site includes a collection of model-specific articles, about such things as the Audi art car, and general automotive articles as well. There’s a blog that covers industry news, and a gallery that displays digital photos of cars and their printed logos, as well. Rounding out the site are the forums, divided by vehicle country of origin, and a store, which sells retro and modern automotive magazines and yearbooks, as well as die-cast models, automotive books, and even t-shirts that sport the site’s own logo.

CarType bills itself as an online museum, which is as accurate an assessment as I’ve ever seen. Visitors to the site should think of each page as a different room in the museum, with a slightly different theme or concentration, and something of relevance for everyone, whether they are a casual fan of automotive history, or an enthusiast on the lookout for something new and interesting to learn.

If you can’t take the time to visit an actual automotive history museum, log onto the internet, and point your browser toward CarType.com. You may not get the pleasure of toodling down country lanes in order to get there, but you’ll definitely find the visit enjoyable and informative.

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