Go, Go, GoCar - SFO’s Cutest Tourist Gimmick - August 13th, 2008

Go Car

I just returned from a week in San Francisco (and let me just say that Mark Twain was right about the summer weather there), where I kept seeing these cute, tiny yellow cars populated by one or two helmeted tourists, and sharing audio GPS with passers by. I was curious, of course, so I looked them up.

What I was seeing were GoCars. They’re tiny rentals available to licensed drivers aged 18 or over, and, according to their marketing material:

GoCar Rentals is the first company in the world offering computer guided talking tour car. The GoCar is ideal to explore everything that San Francisco has to offer. Approved for use on city streets, the GoCar is simple to operate and its small size makes parking a breeze.

The cars are controlled by a handlebar system, and come with a talking GPS that not only tells the driver where to turn, change lanes, etc, but also provides information on nearby landmarks and tourist attractions. The programmed tour takes about two hours, beginning at Hyde St., near Fisherman’s Wharf, and looping through the Marina, Golden Gate Park, and down the crooked section of Lombard Street.

GoCar tours are also available in San Diego, Miami, Barcelona and Lisbon.
For more information, visit their website, at GoCarTours.com.

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