Toyota Launches Ad Blitz - November 5th, 2007
Don’t be surprised if you start noticing a blitz of Toyota advertising between now and March. The company is dumping better than $40 million into a campaign called “Why Not?” Toyota bigwigs say the media push has nothing to do with their recent bad press, especially that coming from the green side of the aisle, upset over the company’s call for lower fuel economy standards that pretty well dented its shiny Prius-generated environmental street cred.
Then of course there’s also the fact that Toyota gave in to the dark side and pumped out vehicles like the LS600h that are more about consumer pleasing power and less about true hybrid-ness. The company lost its Consumer Reports recommendation, has had issues with safety ratings on the Highlander, and fielded criticism over fuel efficiency on some 2009 models, in particular the Corolla. But oh no, they’re not generating an entire advertising campaign built on the brand’s commitment to the environment, social responsibility, and economic impact just to clean up their image.
They want Americans to get to know them better.
Right.
Check out toyota.com/whynot for a taste of the “Why Not” ad campaign.
Posted on November 5th, 2007 by Shorty
Filed under: business & advertising |
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