Struggling Ford Says, “Swap My Ride”
Blame those old Folger’s ads for the newest innovation in automotive advertising. Ford Motor Co., which was surpassed by Toyota this year as number two in American vehicle sales, is offering a new ad campaign which begins airing today: Swap My Ride.
Named to evoke a similarly titled MTV show, Ford’s new ads feature new-car owners […]
Posted on September 4th, 2007 by QueenMab
Filed under: business & advertising | No Comments »
